Privacy Policy

1. Introduction

Welcome to Truth Lenses ("we," "us," or "our"). We respect your privacy and are committed to protecting your personal data. This Privacy Policy informs you about how we collect, use, and protect your personal data when you visit our website at [Insert Website URL] (the "Website" or "Service"), regardless of where you visit it from. It also explains your privacy rights and how the law protects you.

2. Information We Collect

We collect data to provide and improve our Service. The types of information we may collect include:

  • Personal Data: We do not collect personally identifiable information (such as names, email addresses, or phone numbers) unless you provide it voluntarily, for example, by contacting us via email or a contact form.

  • Media Files: Any images or videos you upload to our Service are processed instantly in a secure, temporary environment. We do not store, save, or train our models on your uploaded media. Files are permanently deleted immediately after the analysis is complete.

  • Usage Data: We automatically collect certain information on how the Service is accessed and used. This may include your device's Internet Protocol (IP) address, browser type, browser version, the pages of our Service that you visit, the time and date of your visit, the time spent on those pages, and other diagnostic data.

  • Cookies and Tracking Technologies: We use cookies and similar tracking technologies to track activity on our Service and hold certain information. Please refer to our Cookie Policy for detailed information on how we use cookies and how you can manage your preferences.

3. How We Use Your Information

We use the collected data for various purposes, including:

  • To provide, maintain, and secure our Service.

  • To monitor usage, analyze trends, and improve our Service.

  • To comply with legal obligations and enforce our terms.

  • To serve personalized and non-personalized advertisements (as detailed below).

4. Google Analytics and Advertising

Our Service utilizes Google Analytics and Google AdSense.

Analytics: We use Google Analytics to monitor and analyze the use of our Service. Google tracks and reports website traffic, and this data may be shared with other Google services. Google may use the collected data to contextualize and personalize the ads of its own advertising network.

Advertising (Google AdSense):

  • Third-party vendors, including Google, use cookies to serve ads based on your prior visits to our Website or other websites.

  • Google's use of advertising cookies enables it and its partners to serve ads to you based on your visits to our Website and/or other sites on the Internet.

  • Opting Out: You may opt out of personalized advertising by visiting Google's Ads Settings. Alternatively, you can opt out of a third-party vendor's use of cookies for personalized advertising by visiting www.aboutads.info.

  • Consent Management: If you are located in the European Economic Area (EEA), the UK, or Switzerland, we utilize a Consent Management Platform (CMP) allowing you to accept or reject advertising cookies before they are placed on your device.

5. Data Sharing and Disclosure

We do not sell your personal data to third parties. We may share or disclose your data in the following situations:

  • Service Providers: With third-party vendors (like Google) who provide analytics or advertising services on our behalf.

  • Legal Requirements: If required to do so by law or in response to valid requests by public authorities.

  • Protection of Rights: To protect and defend the rights or property of Truth Lenses, or to prevent or investigate possible wrongdoing in connection with the Service.

6. Data Retention

  • Usage Data: Retained for up to 26 months for analytics purposes.

  • Media Files: Retained for 0 seconds beyond the immediate processing time. They are instantly deleted.

7. Your Data Protection Rights (GDPR & CCPA/CPRA)

Depending on your location, you may have the following rights regarding your personal data:

  • Access & Portability: The right to request a copy of your personal data in a structured format.

  • Rectification: The right to request correction of inaccurate or incomplete data.

  • Erasure (Right to be Forgotten): The right to request the deletion of your personal data.

  • Restriction & Objection: The right to restrict or object to our processing of your personal data.

  • CCPA/CPRA Rights (California Residents): You have the right to opt-out of the "sale" or "sharing" of your personal information for cross-context behavioral advertising. While we do not sell data for money, sharing data with ad networks may qualify as a "sale" or "share" under California law. You can exercise this right via the "Do Not Sell or Share My Personal Information" link in our website footer or through our Cookie Banner.

To exercise any of these rights, please contact us at info@truthlenses.com.

8. International Data Transfers

Your information, including Personal Data, may be transferred to—and maintained on—computers located outside of your state, province, country, or other governmental jurisdiction where the data protection laws may differ from those in your jurisdiction. We ensure adequate protection through standard contractual clauses and compliance with applicable data transfer frameworks.

9. Children's Privacy

Our Service is not directed to anyone under the age of 13 (or 16 in certain EU jurisdictions). We do not knowingly collect personally identifiable information from children. If we become aware that we have collected Personal Data from a child without verification of parental consent, we take steps to remove that information from our servers.

10. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date at the top. You are advised to review this Privacy Policy periodically for any changes.

11. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us by email at: info@truthlenses.com.

Last updated: 7/6/2026