## 1. Introduction
Welcome to Truth Lenses. We respect your privacy and are committed to protecting your personal data. This privacy policy will inform you about how we collect, use, and protect your personal data when you visit our website (regardless of where you visit it from). It also explains your privacy rights and how the law protects you.
## 2. Information We Collect
We collect data to provide and improve our Service.
- **Personal Data**: We do not collect personally identifiable information such as names, email addresses, or phone numbers unless you provide it voluntarily (e.g., via contact forms).
- **Media Files**: Images and videos you upload are processed instantly in a secure, temporary sandbox. We do not store your uploaded media. Files are permanently deleted immediately after the analysis is complete.
- **Usage Data**: We may collect information on how the Service is accessed and used ("Usage Data"). This may include your computer's Internet Protocol address (e.g., IP address), browser type, browser version, the pages of our Service that you visit, the time and date of your visit, the time spent on those pages, and other diagnostic data.
- **Cookies**: See our Cookie Policy for details.
## 3. How We Use Your Information
We use the collected data for the following purposes:
- To provide and maintain our Service.
- To monitor usage and improve our Service.
- To comply with legal obligations.
- For analytics and advertising (as described below).
## 4. Google Analytics and Advertising
We use Google Analytics to monitor and analyze the use of our Service. Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google uses the data collected to track and monitor the use of our Service. This data is shared with other Google services. Google may use the collected data to contextualize and personalize the ads of its own advertising network.
Third-party vendors, including Google, use cookies to serve ads based on a user's prior visits to your website or other websites. Google's use of advertising cookies enables it and its partners to serve ads to your users based on their visit to your sites and/or other sites on the Internet. Users may opt out of personalized advertising by visiting [Ads Settings](https://www.google.com/settings/ads). Alternatively, you can direct users to opt out of a third-party vendor's use of cookies for personalized advertising by visiting [www.aboutads.info](http://www.aboutads.info/choices/).
If you have not opted out of third-party ad serving, the cookies of other third-party vendors or ad networks may also be used to serve ads on your site.
## 5. Data Sharing and Disclosure
We do not sell or share your personal data with third parties except as necessary to provide our Service (e.g., with Google for analytics). We may disclose your data if required by law or to protect our rights.
## 6. Data Retention
Usage Data is retained for up to 26 months for analytics purposes. Media files are not retained beyond processing.
## 7. Your Data Protection Rights (GDPR/CCPA)
Depending on your location, you have the following rights:
- **Access**: Request a copy of your personal data.
- **Rectification**: Correct inaccurate data.
- **Erasure**: Delete your data.
- **Restriction**: Limit processing.
- **Portability**: Receive your data in a portable format.
- **Objection**: Object to processing based on legitimate interests.
- **Opt-out of Sale**: Under CCPA, opt-out of data sales.
To exercise these rights, contact us at info@truthlenses.com.
## 8. International Data Transfers
Your data may be transferred to and processed in countries other than your own. We ensure adequate protection through standard contractual clauses.
## 9. Children's Privacy
Our Service is not intended for children under 13. We do not knowingly collect data from children.
## 10. Changes to This Privacy Policy
We may update this policy. The "Last updated" date will reflect changes.
## 11. Contact Us
For questions, email info@truthlenses.com.